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Journalism, Media and Communication (JMC) – The social responsibility of public discourse

Led by Professor Terje Skjerdal, the JMC research group investigates the crucial role of media and journalism as institutions for social responsibility. We understand media not only as a mirror of society, but as a shaping force that influences public opinion, holds power accountable, and promotes the dialogue that is essential for a well-functioning democracy. Our work examines the ethical formation of journalists and the media's responsibility in an age marked by fragmentation and disinformation.

JO_ Terje Skjerdal_2018_MG_1898

Vårt kjerneengasjement: Ansvar for den offentlige sfæren

JMC's research is based on the belief that a responsible media landscape is a cornerstone of social trust and democratic resilience

We focus on:

  • Journalistic ethics and roles: Studying how journalists navigate their social responsibility in various political and cultural contexts.
  • Media development: Building capacity for robust and ethical media practices in East Africa and other regions.
  • Combating digital harm: Researching how to prevent hate speech and violence-promoting behavior in digital spaces.

Important research projects as acts of social responsibility

Our projects make the media's responsibility operative and contribute to forming ethical communicators:
Shaping a robust African media landscapeThe NORHED II project “Preparing Practitioners for a Resilient Media in Eastern Africa” educates the next generation of journalists with values such as integrity and social commitment.Shaping global media standardsParticipation in the “Worlds of Journalism” study makes it possible to measure and reflect on journalistic responsibility in a global perspective.Shaping safer digital communitiesThe SOCYTI project develops AI tools to combat online hate speech and contribute to a healthier digital public space.

Theoretical basis: Formation in and through media

Our research connects media ethics with formation theory and examines how media use shapes citizen identity, and how journalism education shapes professional character.

Conclusion: Guardians of democracy

The JMC group provides the doctoral program with a critical understanding of the media's formative power. We explore how social responsibility is realized through communication – and how it must be continuously renewed to maintain a vibrant democracy.

Terje S. Skjerdal

Terje S. Skjerdal

Professor

NLA Høgskolen Gimlekollen, Kristiansand

Journalistikk, medier og kommunikasjon
Phone:+4738901527Send email
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